About me
Sara Innocenti Florence Storyteller
Licensed Tour Guide & Content Creator
Specialized in bespoke cultural experiences and digital storytelling of the territory.
Telling the story of Florence does not mean listing dates or names.
It means translating centuries of art, power, passion, and revolutions into a living emotion.
Every detail, a hidden workshop, a forgotten love story, an unexpected perspective on an iconic square, becomes part of a carefully crafted narrative.
This is where my work begins: at the intersection of culture, aesthetics, and storytelling.
My journey
I am a licensed tour guide in Florence, guiding both Italian and international travelers through the city, combining historical and artistic insights with curiosities and anecdotes.
Over time, I have expanded my work into content creation, collaborating with various brands and organizations to tell the story of Florence through imagery and authentic storytelling.
Today, my work moves across two complementary dimensions: live experience and digital narration.
My work today
I do not offer simple tours, but tailor-made journeys made of hidden stories, curious anecdotes, and details that bring Florence to life.
I guide people from all over the world, creating authentic and personalized experiences.
At the same time, I work as a content creator, collaborating with: museums and events; brands and companies; cultural and tourism organizations, with the aim of enhancing the territory through refined and engaging content.
Tell me more..
Or tell its story together with me?