About me

l'inflorencer firenze

About me

Sara L’Inflorencer, influencer and Florence Tour Guide

Not a common Florence tour guide and not even a normal “influencer”.

I am The Inflorencer a 2.0 travel guide and I have brought my work to the world of the web.

My story

My name is Sara Innocenti, but everyone knows me as the Inforencer, I was born in Florence and here I completed my studies and training. I have always defined myself as a citizen of the world for my great passion for travel and different cultures.

I lived for some time in the United States, a country that has always fascinated me. And while studying at the University of Foreign Languages and Literatures, I lived a period in Spain, in Seville.

Just in that months abroad, I have understood the beauty of traveling but, at the same time, I have learned to appreciate my country, Italy.

It is in the little things that I feel the lack of “home”.

After graduating in Languages, I started a qualification course for Tour Guide. But carrying tourists around wasn’t enough for me. I wanted to find a way to communicate the art and history of my country and my city to as many people as possible.

In October 2017 I open my blog Sara’s Florence, where I start writing, telling and showing Florence through my eyes. I have created various columns, such as “Firenze in Pillole” or “Firenze Fun Facts” that you can discover by following me on my social channels.


saras florence blog

My job

I write for my blog and create content for my social channels, I collaborate as a content creator with various realities, from museums to exhibitions to events in the Florentine area but not only.

Are you interested in collaborating with me?

In 2020 I created a Tuscan craft brand, Ali di Venere, in collaboration with a Florentine designer.

A line of handcrafted jewelery and art accessories to bring back the great Women of the history of Florence.

Among my work activities, I also continue to work as a tour guide.
Discover the city with me! You can see and choose one of my guided tours on the “TOUR” page.

Do you want to visit Florence with me?

Fill out the form to receive more information and personalize your visit!